You are invited to stick 'em up and participate in our statewide Project Sticker Shock event during the month of April, which is Alcohol Awareness Month!

During this month, stickers, window decals, posters, and proof of age signs will be posted in liquor establishments reminding consumers that Providing Alcohol to Minors is Illegal, Unhealthy, & Unacceptable. 

To kick off Alcohol Awareness Month, THOUSANDS of volunteers were out in force throughout the state on Thursday, April 1st for the 2nd Annual Sticker Shock Day. Throughout the month, a variety of community leaders — including mayors, police chiefs, sheriffs, and other local officials — served as chaperones as teens fanned out across the state placing Sticker Shock materials in their community's liquor establishments. Additionally, a variety of statewide organizations — from both the industry and prevention fields — have signed on as partners for this event.

"It is anticipated that participation will be even greater for the second annual event," says Education Manager Ted Penesis of the Illnois Liquor Control Commission (ILCC). "So whether you are a liquor licensee, teacher, student, parent, local elected official, or law enforcement personnel, you are welcome to join in!"

All materials for the April 1st Sticker Shock Day were created through the ILCC's public education arm — the Don’t Be Sorry campaign — and "...are designed to provide the health and legal consequences on both parents and youth, which will go a long way toward reducing the amount of alcohol that ends up in teens' hands," says Penesis.

If you have additional questions, please call 312-814-4802 or email ted.penesis@illinois.gov.